For the girls, by a girl.
A personal project that is unapologetically feminine.
The Girly Pop Greeting Card Series is a personal illustration project born from my love of all things feminine, playful, and a little cheeky. Part love letter to girlhood and part middle finger to the often sexist design industry, this collection embraces a hyper-feminine aesthetic instead of shying away from it. Through bold colors, unserious messaging, and hand-drawn lettering and illustrations, I created a collection of greeting cards that celebrate femininity in all its lovely glory. Each design was an opportunity to have a little fun, experiment with my illustration style, and make something that didn't need a client brief or a round of approvals.
From doodles to the real world.
What started as a personal creative outlet became a collection of printed greeting cards that I brought to events and pop-ups. Seeing the illustrations make their way into people's hands was a particularly rewarding part of the process, turning something I made purely for the joy of creating into something others could connect with and share.
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