Making the abstract more tangible.
Bringing Lattice's product visuals up to date.
Lattice is a people management platform that helps organizations support employee performance, engagement, growth, and development. As its product offering continued to evolve, its existing marketing visuals needed a refresh to better reflect the latest features and functionality across the platform. Working closely with Lattice's Brand, Product, and Web teams, I led creative direction alongside my team of designers to refresh product marketing visuals across the website and social channels. Building on Lattice's established visual system, we took abstract concepts provided by the Product team and translated them into simpler, more illustrative graphics. The goal was to bring greater clarity and consistency to the product story while giving the visuals a more current feel.
A refreshed look at the product.
We provided an updated collection of product marketing visuals that better reflected Lattice's evolving platform. By simplifying abstract feature concepts and bringing them into a more cohesive illustrative style, we gave the website and social creative a much-needed refresh while maintaining a strong connection to the existing brand identity.
.png)