Giving Treehouse a little character.
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Building a brand illustration style from scratch.
Treehouse is an online learning platform that helps people build practical skills in coding, web development, design, and other areas of technology. Through accessible courses and hands-on learning, Treehouse makes breaking into the tech world feel a little less intimidating. I was tasked with establishing a distinct illustration style for the brand and creating a collection of custom visuals to carry that direction forward. The goal was to develop an approachable, recognizable look that could bring personality to Treehouse's educational content while remaining flexible enough to work across its website, email campaigns, social channels, and digital advertising.
Just a little bit personality goes a long way.
We ended up with a cohesive collection of hand-drawn illustrations that gave Treehouse a more expressive way to communicate across its digital touchpoints. By establishing a consistent visual approach, the illustrations could work together as a recognizable family while still having enough flexibility to support different messages, formats, and applications.
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