Making a big rebrand feel personal.
A fresh new look for Salesforce SMB.
Salesforce is a customer relationship management (CRM) platform that helps businesses manage sales, service, marketing, and customer relationships. Its Small and Medium Business (SMB) offering brings these tools together to help growing businesses work smarter and stay connected with their customers. Following a major corporate rebrand, our team was tasked with adapting Salesforce's new visual guidelines for its SMB audience. We leaned into warm, people-focused photography that catered to the small business audiences, while refreshing product illustrations to align with the broader brand direction. I also developed templates and design toolkits to help our team apply these updates consistently across marketing channels.
Consistency across every touchpoint.
We created a more cohesive and approachable visual experience that felt on-brand while speaking directly to small business owners. With a refreshed visual direction and a scalable set of design toolkits in place, our team continues to deliver social campaigns, display ads, and email creative that balance corporate brand consistency with the unique needs of the SMB audience.
